This course is specifically designed for dive shop owners, instructors, and tour operators who want to establish a strong online presence and grow their business.

Whether you're new to digital tools or looking to enhance your current strategies, this course will provide practical guidance tailored to the unique needs of the dive industry.

You don't need to be a tech expert to get started. We’ll guide you through securing a domain, setting up a business email, and creating essential profiles like Google My Business and social media. If you're familiar with basic computer use, you're ready to dive in. The course will also introduce you to user-friendly tools that are straightforward and easy to implement, even if you're not tech-savvy.

The course is designed to be flexible and can be completed at your own pace. If you dedicate a few hours each week, you could complete it in about 1-4 weeks. However, you can go faster or slower depending on your schedule. The materials will be available to you for as long as you need, so there's no rush.

This course will guide you through building a strong brand, setting up essential business tools, and creating an online presence that attracts students. You’ll learn how to promote your classes, manage bookings, and create a professional website that showcases your expertise and offerings.

Branding is the foundation of how your dive business is perceived by potential customers. It involves creating a distinct identity that resonates with your target audience, helping you stand out in a crowded market. By aligning your branding with your business goals, you not only build recognition but also trust and loyalty among your customers.

This course will guide you through the essentials of creating a cohesive brand, from designing logos to using visual imagery effectively, ensuring your brand communicates your value and attracts the right customers.

Setting up a digital infrastructure is crucial because it forms the backbone of your online presence.

This includes securing a domain name, setting up a business email, and creating essential profiles on Google My Business, social media, and review platforms. These steps make your business more accessible and credible to potential customers.

An online booking system like Buddy Booking streamlines the process of managing reservations, making it easier for customers to book your services at any time. It also helps reduce administrative work, allowing you to focus more on delivering great experiences.

This course will show you how to set up a standout profile on Buddy Booking and integrate booking widgets into your website, providing a seamless booking experience for your customers and enhancing your operational efficiency.

A professional website is often the first point of contact for potential customers, so it needs to reflect your brand and provide essential information clearly and attractively.

This course teaches you how to set-up a user-friendly website using Squarespace, incorporating the branding and visual elements you've developed.

Additionally, you’ll learn how to integrate your Buddy Booking system into the website, ensuring a cohesive and efficient online presence that enhances customer trust and encourages bookings.

A well-designed website can significantly boost your credibility and make your business more competitive.

After purchasing the course, you’ll receive a confirmation email with a link to the course website. You’ll be prompted to create a unique login to access all course materials. Once logged in, you can access the videos, reading materials, and downloadable resources at your own pace.

The course materials are delivered right here on the divewithbuddy.com website.

Each module includes a combination of video lessons, reading materials, and downloadable resources.

You can follow along with the videos and content directly on the site and download any necessary templates or guides as you progress.

The website is designed to track your progress, so you can easily pick up where you left off whenever you return.